Website Owners
Discover why your traffic, leads and sales are underperforming — with plain-English fixes you can act on today.
Find Out Why Your Website Isn't Being Found
NUSA scores your User Experience, Search Visibility and AI Search Readiness in under 60 seconds.
Run a free NUSA audit
- Under 60 seconds
- No data stored
- UX + SEO + AEO in one pass
- Runs in your browser
Google Analytics 4
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Sessions
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Users
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New Users
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Page Views
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📊 Analytics
Search Console
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Total Clicks
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Impressions
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CTR
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Avg Position
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🌐 Search Console
Audit Tools Built For
Everyone, Traffic Torch tells you what's broken — and how to fix it.
Website Designers
Find UX, accessibility and mobile issues before clients do — and prove your work with a shareable 360° report.
SEO Professionals
Audit SEO, entities, schema, content and AI search visibility from one platform. No more stitching together five tools.
Modern Visibility Is Fragmented
Most tools only analyse one area. Real problems start where they don't meet.
SEO tools ignore UX
Perfect metadata on a page users bounce from ranks lower every month.
UX tools ignore AI search
A page can feel great and still never get cited by Perplexity or ChatGPT.
Analytics tell you what, not how
Dashboards show drops but rarely the exact HTML you need to change.
AI engines cite differently
What ranks #1 on Google is rarely what gets quoted by ChatGPT.
NUSA combines everything in one dashboard — because that's the only way to see the full picture.
The NUSA Framework
Findability is a chain. NUSA audits every link.
Traffic
Search Visibility
User Experience
AI Discoverability
Conversions
UX Health
Accessibility, readability, mobile readiness, performance proxies and where users actually get stuck.
SEO Health
Content depth, entity coverage, schema markup, internal linking and search-intent alignment.
AI Search Readiness
Answerability, structured data, EEAT signals and how likely AI engines are to quote your page.
What Is Traffic Torch?
Traffic Torch is a website visibility platform that helps website owners, designers and SEO professionals improve search visibility, user experience and AI discoverability through audits, analytics and AI-guided recommendations.
One Dashboard. Three Scores. Zero Guesswork.
Why People Use Traffic Torch
Privacy First
No tracking. No data selling. Audits run in your browser, not on our servers.
Built by a Practitioner
Created and maintained by an independent developer focused on real-world SEO and UX.
Educational
Every score comes with an explanation and implementation guidance — you learn as you fix.
AI Assisted
Understand any issue instantly with AI-generated explanations, fix snippets and verification steps.
Explore the Toolkit
NUSA is the platform. Everything else powers NUSA.
Unlock More Audits
Choose the plan that fits your needs.
Free
$0
Forever free
- ✓ 3 audits per day
- ✓ All 17 tools
- ✓ 7‑day GA4 & GSC data
- ✓ Basic dashboard
- ✗ Real‑time analytics
- ✗ Custom date ranges
- ✗ CSV exports
- ✗ Priority support
Pro
$6
per month
- ✓ 25 audits per day
- ✓ All 17 tools
- ✓ 30‑day GA4 data
- ✓ 28‑day GSC data
- ✓ CSV exports
- ✓ Priority support
- ✗ Real‑time analytics
- ✗ Custom date ranges
Enterprise
$68
per month
- ✓ 300 audits per day
- ✓ All 17 tools
- ✓ 365‑day GA4 & GSC data
- ✓ Real‑time analytics
- ✓ Custom date ranges
- ✓ CSV exports
- ✓ Dedicated support
All plans include all 17 tools. See full details →
Beta Discounts
Account Access
Already a member?
Log in to your account and pick up where you left off.
Log In →New here?
Create your account and start auditing for free.
Create Account →Full Audit Checklist
See the Full Checklist 🗝️
✅ What We Look For
- ✔ Readable sentences (under 20 words) and short paragraphs
- ✔ Clear headings and scannable structure
- ✔ Author bylines, bios, and citations
- ✔ Mobile‑friendly design and touch targets
- ✔ Fast loading and optimised assets
- ✔ Structured data (FAQ, Article, Person)
- ✔ First‑person language and engaging questions
- ✔ Fresh, original insights and case studies
❌ Common Pitfalls
- ✘ Walls of text with no breaks
- ✘ Missing alt text or low contrast
- ✘ No about, contact, or policy pages
- ✘ Slow Core Web Vitals
- ✘ No schema or outdated schema
- ✘ Passive voice and vague language
- ✘ Repetitive, generic AI‑sounding content
- ✘ No clear answer in the first 150 words
We score each of these in real‑time, in your browser. No data leaves your device.
Frequently Asked Questions
Why build NUSA instead of a traditional SEO tool?
Standalone SEO tools ignore UX, and standalone UX tools ignore AI search. After auditing hundreds of sites we saw that the real winners master all three. NUSA gives you a single dashboard that tells you where you actually stand across UX Health, SEO Intent and AI Search (AEO) — in one pass, in your browser.
How does on-page SEO affect findability in 2026?
In our testing, pages that nail title tags, meta descriptions, heading structure and internal links see a 20–40% increase in qualified organic traffic. But you also need to satisfy user intent and be ready for AI overviews. Sites with perfect technical SEO can still lose traffic when their content doesn't answer the user's actual question. NUSA checks both on-page signals and semantic relevance.
What's the biggest UX mistake we see?
Two things: ignoring mobile tap targets under 44px, and using long dense paragraphs. In one case study we boosted a client's dwell time by 60% just by breaking up paragraphs and increasing font size to 18px. NUSA flags these exact issues so you can fix them in minutes.
Does accessibility really help SEO?
Yes. Accessible sites tend to rank better because they offer a better user experience, and WCAG compliance often improves crawl efficiency — search engines can understand your page structure more easily. NUSA checks alt text, contrast, semantic HTML and landmarks so you can hit the WCAG 2.2 AA standard without hiring an expert.
How does content quality affect AI citations?
AI answer engines like Perplexity and ChatGPT rely on clear, structured, authoritative content. Adding a concise definition in the first 150 words, using FAQ schema and including first-hand data measurably boosts citation rate. NUSA's AI Search module measures exactly these signals — answerability, structured data, unique insights — to tell you how likely you are to be quoted.
How can I quickly improve my NUSA score?
Three-step sprint: (1) Add an author byline and bio on every post — often a 15-point jump in Expertise just from that. (2) Break long paragraphs into 2–3 sentence chunks — readability scores rise 10–20 points. (3) Create a Contact page and link to it in the footer — trustworthiness improves immediately. Then run the audit again and watch the numbers climb.
Traffic Torch
Website visibility platform. Deep diagnostics, plugin solutions, SEO & AEO fixes and educational insights.
Traffic Torch delivers transparent, privacy-first SEO and UX analysis. We combine real correlation research with algorithm insights and performance testing. From instant health scores to competitive gap breakdowns, AI-suggested optimizations, and educational guidance – we help creators, agencies, and businesses rank better and build superior user experiences.
Ylia Callan – Lead Developer
Musician • Author • Researcher • Web Designer • TAFE NSW Australia • Creator of the open-source NUSA audit toolkit. Bridging creativity, consciousness exploration, and modern technology to build meaningful, performant, and user-centric experiences.
Server Stacks
Hosted via GitHub for blazing-fast static delivery and updates. Protected and accelerated globally by Cloudflare with edge CDN, security, and performance optimizations.
Published: 2025-11-01
Last updated: 2026-10-03